I really don't like the term ambassador because it makes you feel like you're getting cheated when you by a product. for an example, If Michael Jordan was to openly call himself an ambassador of a brand, which is probably true I probably wouldn't buy them as much as i do because I feel like that word is saying like there king bow down and buy their product, even though that may be the case.
"The brand ambassador
approach has its critics. For example, some view the practice as underhanded or
deceptive. However, to avoid charges of deception, most firms advise their
ambassadors to openly reveal that they are representatives. Others worry that brand
ambassadors will be perceived as hucksters who promote products because they
get free stuff—or, worse, as annoying evangelists best avoided. “To the
contrary,” says an executive from RepNation. “Our brand ambassadors are seen by
their college friends as entrepreneurial, creative people.” page 144-book
I agree with the book when it says some critics view the brand ambassador approach as underhanded and deceptive, because I feel like that's where the buying guilt comes in at like when you buy something you really want but know its really not that important you kind of feel bad when you actually make the purchase. I believe that is exactly how they want you to be. As long as you buy their product that's all that really matters. Especially in this generation parents buy their kids all the latest stuff because everyone else has it or everyone else wishes they could have something, which creates competition, which makes sales for a product go up.
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