target market stategy

With this product I found that I would have to do a lot of research about the two different kinds of people when it comes to drinking vodka. The groups of people that likes it and the groups that don't. When putting a product out there I have learned that you need to know and understand the group of people you are talking to. So with this product our target area would of course be the group that obviously likes and enjoys to drink without a purpose. That is fine and all but that is most definitely not our main target. I had to dig deep into the people to see what they wanted and what they liked to even consider making this a reality. "In an ideal world, you would use market research to find out what your customers want and then design products to suit them". http://www.marketingdonut.co.uk/marketing/marketing-strategy/product-development. 
"The strategic plan defines the company’s overall mission and objectives". (Book) chapter. 2 pg 49. With that being said our strategic plan is to market the people that we mostly relate to first. Conservative people that like to actually taste there drink and not just chug it.  
I will also be focusing on the Place i will b selling this vodka at from searching for the right stores to searching for the right states and areas in those states, from the biggest cities to the rural smaller cities or towns. I feel like we have a great Product so that is not really a strategy. Promotion, in these areas would make a big difference on whether or not we will sale and our Price is just unbeatable. I want the customers to feel like royalty for a low price. Just because the price is low does not always mean that the quality of the product is not good because this product will trick you. Which is the reason why the price is so low. You are getting something great for an affordable price, you can not beat that. I think this is a great strategy also known as the 4 Ps. "Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four Ps)". (book) chapter 2 page 49.

Week 7 EOC: The Pitch

Week 7 EOC: The Pitch

The product I have in mind to make a reality is a vodka product. The product name is called KK vodka, King Kayse and it's aimed towards the younger to older generations, meaning 21 and up. I would make my vodka using ethanol and water that comes from Greece. Not taking out the saltiness flavor of the original water from the minerals in the water I want some of that to stay in because I want people to notice the irregularly good flavor which is the salt as soon as it hits their tongue. Vodka in general is known to be kind of strong or hard liquor and this one is like different because it's not to strong or salty it's like the best vodka that you can drink. From the taste and aftertaste of when it's in your mouth to the smoothness of when it goes down. Everyone knows when it goes down smoothly people are likely to drink more, which means they will buy more. My thought is, when people start loving a product they tend to demand more and more. So when that happens I would want to start flavoring the vodka. Being that the vodka has salt in it, when flavoring it I would probably have to reduce the amount of salt or add more sugar, because i don't want it to be like Ciroc or Absolut vodkas when they say it has flavor but you never taste it until the end. I absolutely want you to taste the flavor. There are so many different flavors that their would be no reason to not be able to sale. I want my biggest problem with this product to be that it can't stay in stores or on shelves long enough. I think people would really love this. I want people to think royalty when they see and taste it. This is definitely not like your average vodka. Its only fit for a true king.

week 5 EOC: Consumer business buyer behavior

Week 5 EOC

I really don't like the term ambassador because it makes you feel like you're getting cheated when you by a product. for an example, If Michael Jordan was to openly call himself an ambassador of a brand, which is probably true I probably wouldn't buy them as much as i do because I feel like that word is saying like there king bow down and buy their product, even though that may be the case.

"The brand ambassador approach has its critics. For example, some view the practice as underhanded or deceptive. However, to avoid charges of deception, most firms advise their ambassadors to openly reveal that they are representatives. Others worry that brand ambassadors will be perceived as hucksters who promote products because they get free stuff—or, worse, as annoying evangelists best avoided. “To the contrary,” says an executive from RepNation. “Our brand ambassadors are seen by their college friends as entrepreneurial, creative people.” page 144-book 

I agree with the book when it says some critics view the brand ambassador approach as underhanded and deceptive, because I feel like that's where the buying guilt comes in at like when you buy something you really want but know its really not that important you kind of feel bad when you actually make the purchase. I believe that is exactly how they want you to be. As long as you buy their product that's all that really matters. Especially in this generation parents buy their kids all the latest stuff because everyone else has it or everyone else wishes they could have something, which creates competition, which makes sales for a product go up. 

week 3 EOC: MY Demographics

Week 3  EOC

I feel like i would probably classify myself in the millennial demographic group because i was born in the generation where technology was just about to become something major and nobody really realized it at that point, but clearly it has taken over. Unlike these kids born today i've had the best of both worlds i guess you can say because i've had a great childhood that did not consist of me staying on a computer all day and night or having a phone to me ear 24 hours a day. I actually could go and run around, play outside with my friends, and if i wanted to i could get on a computer. these kids today will never be able to understand that it was okay if you didn't have the latest technology because that didn't matter.

Michael Kors  is on a mission to stop world hunger. Michael Kors teamed up with (wfp) world food programme for his campaign "watch hunger stop". The concept for this campaign is basically self explanatory. For every  Michael Kors watch sold 100 meals are donated. Their goal is to donate 5 million meals and so far so good with 3.4 million meals have been delivered. Which would explain the MK watch trend that has been going on for almost two years now. Specifically, each watch that has been purchased donates 25 dollars to the (WFP) charity and that is not all. michael Kors has a number people can text and donate five dollars to the charity or more if you would like. It has been a lot said about the Michael Kors brand but as people can see through his charity he wants to help stop one of the biggest problems in the world today which is the fight to end world hunger.

Week 2 EOC: Boston Consulting Group- Video games

Week 2 Eoc: The Boston Consulting Group- video games 

The BGC was hired by a global video game company to develop a global strategy for expanding beyond entertainment related services. They had to develop a fact based strategy over the course of four monthsla.bcg.com/work/expansion/default.aspx. Video game makers market their products around little kids and the tv shows they watch and also through there parents. they figure if they can get he child to want it most parents test things out before giving it to the child and the parents get hooked on the game or system before the child does."Through a recent survey of UK families, the channel found that 75% of parents they surveyed now play video games with their children, and that children aged 10 or undertake most of their gaming recommendations from their parents http://www.theguardian.com/technology/2015/jul/23/16-trends-that-will-change-the-games-industry.

Michael Pachter said, "Growth in the 'traditional gamer market' could require leaving traditional consoles behind." http://www.latinpost.com/articles/81272/20150923/ps4-xbox-one-wii-u-lifetime-sales-predicted.htm. With Playstation 4 by sony being a number one seller it has been predicted to sale around 120 to 130 units or more in a lifetime also by Michael Pachter video game analyst. coming behind sony is Nintendo with the Wii U which has been predicted to sale around 20 million units and in my opinion i do think that is big because this is where it all started. 

I personally love the fact that video games where invented but to see the different styles from along time ago till now is unexplainable. I think it is very interesting that there are so may different ways you make one product redevelop.It makes me wonder if the consoles and games had the software back then that it does now how different would it be now or if they would still be making them.

week 4 EOC: The Cult Of Apple

Week 4 EOC: The Cult of Apple
If I could make a app that people today would be interested in it would have to be an app for shoes. specifically Nike and Jordan. I would have my app associated with those two brands simply because that is what I like, that is what i'm always around, and I buy jordans every month for my son faithfully. Nike holds big names with their brand and because of that, they put out a new shoe probably every week. Jordan doesn't really hold too many names for the brand but the name of the brand speaks for itself. Michael Jordan issues a new shoe at least once a month very seldom he issues two shoes in one month that everyone wants to buy. Unless you like to go through the struggle of searching and finding out what shoes come out when my app would not benefit you. My app would have to be an official shoe calendar that people can use to know what shoe by name, picture and price of a shoe that is coming out. This app will be able to send alerts whenever a date for a shoe is changed. Because it is an app, or a  direct line to know when a popular shoe is coming out I just saved everybody the struggle of looking for something they might not find until it's too late.

Week 1 EOC: My voice

Personally my personality is very calm and quiet. I may appear timid and scared to some and overly confident until it is annoying to others. My name is April Martin and this is my voice. As an aspiring photographer to be I plan to first take the United States by storm then head to different countries, tropical countries. I love the urban vibe of street photography but i will never want to be limited to just street and urban photography. Even though I love pictures of tattoos, graffiti and the urban styles people wear and live around I would never want to just be limited to that. I want to be versatile. I want to do it all just like famous photographer Scott Church he does every type of photography you can think of. Being a child that was born in the city and raised in the south I noticed the different scene's of the two different areas which just means there's nothing that I will be limited to as a photographer.