EOC Week 9: The Narrative

King Kayse vodka. Not like any other from the water being from the great country of Greece to our tops which is actually a shot glass it is most definitely an experience you wouldn't want to miss. Our two big K's with the crown on top of  the bottle symbolizing the King in our drink will have you feeling like you should want this experience so you to can feel like the King or Queen you really are. This is not like any other vodka you may have experienced its light and easy to swallow with no too much of a burn will have women wanting this drink to be their drink or mixture of choice. But be careful we encourage you to drink like a king but when drinking like a king you should remember it is vodka and even though it does not feel like it has an effect at the moment it does pack a mean punch. Flavoring for a good mixture, we thought about the women although it is clear and you can only determine flavor from tasting we offer all women favorite fruits such as pineapple, grape strawberry, and apple just to name a few, so women can feel like the true kings they only dream about being. With this experience of King Kayse vodka we hope that you not only feel like a true king but we encourage you to drink without care. Loving the drink of choice and all of its purities we hope you enjoy and truly feel like a King. King Kayse vodka where you too can feel like a true king.

EOC: WEEK 8 Creative Content

What I want to do for my creative content is do a voice recording of me promoting my product. It will be something similar to a radio broadcast to get people on board with this product that actually is not a product at all. In this promotion piece I will introduce the name where it can be found the cost and I will very briefly be describing how it looks so nobody would miss it when shopping. Basically it is going to be a full on promotion in about 30 seconds.

Implemention evaluation control

After planning what and how I am going to sale this product I think I would need to test this product to see if it is actually good or bad. By using focus groups of people that will whole-heartedly give me there honest opinions I will have some of this vodka made to be tested. What I am actually looking for when testing this product is how easily it goes down, I want to know if it is light or heavy, I want to know if they would buy this if their last dollar depended on it and I want to know how the customer responds to this drink while drinking and kind of drunk as well. I want to see all of the different effects it could have on different people. So testing the product all the way around I feel is the only thing that could make or break a product even before you put it out there to the world.

Distribution

Knowing where to distribute a product can be a make or break move. Knowing who to distribute a product too as well can be a make or break move. I want all 50 states in the US to sale this product. I want all 50 states to sale this product because where ever some one goes if this is there favorite I want them to be able to get it where ever they are at. I think it is going to be a shocker when someone is new in an area and see that this one drink if its their favorite is right there with them. Its almost like its moving with them. I want to distribute this product in Greece as well, being that the water is from their I feel it is only right the people of Greece can taste the product that depends on their country. Being that "distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries". https://en.wikipedia.org/wiki/Distribution_(business) by definition I want to actually transform the definition to real form. I want this product to be available for everyone old enough buy and sale at all times. I feel like the amount of time spent into something is worth it if what you are doing excels.

promotion

The promotion tool that is going to mostly be used is of course the internet. I figure if you can Google it then you can sale it. In my opinion promotion and advertising goes together so using all my resources such as word of mouth and which is considered free promotion and television would be the best ways to promote this product. "Sales promotion includes a wide assortment of tools—coupons, contests, cents-off deals, premiums, and others—all of which have many unique qualities."(book) page 383. I also would want the local bars that do tasting put my vodka in the mix as well. However, because "Sales promotion effects are often short-lived, however, and often are not as effective as advertising or personal selling in building long-run brand preference and customer relationships"(Book) Page383, I wouldn't just have sales once a year, probably every time the seasons changed, simply because I have noticed the amount of parties people have when a new season comes and towards the middle of the season. Basically by allowing there be no limitations whether it be money or the amount of time being put in this this product has no choice but to do what it supposed to do which is sale. Utilizing all of my resources, not some but all if I can from word of mouth to PR even getting the message on the radio just anything to promote this product effectively.

price

When pricing a product I understand and see why you have to do some homework not only on the product but on all of the other product prices. Since, "Price is the only element in the marketing mix that produces revenue". (Book) Page 275. My standard 24 oz. bottle which will be a lot of different places and stores my bottle will be priced at 25 dollars easy. It's a good quantity and it will do the job for those barely legal, just becoming 21 year old kids. The best part of my bottles is that when you buy them in other states the with the price being so low they wouldn't even have to change the price to fit the area, whether it's in a city that has less or a city that has more. It's a great quality drink just don't be fooled by the Price of the standard size. Now, going bigger, the Mega Kayse as I call it is going to be the biggest bottle this company will produce for this particular product. It's a half gallon bottle which will be priced at 75 dollars to start so I can see if it will be bought in other states that aren't really heavy drinkers like a lot of other states."Unlike product features and channel commitments, prices can be changed quickly. At the same time, pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing well". (Book) page 275. Because they say many companies do not handle pricing well I feel like I wouldn't have to really touch my prices because they are so reasonable amounts. I gave examples of the standard size bottle and the biggest bottle because the in between bottles are so obvious. Half pint would be 7 dollars, pint 10 dollars, the fifth or standard 25 dollars, a quart would be 35 dollars and the half gallon as I said previously will be 75 dollars.

Objectives

The primary objectives for this product is to of course sale. But before we can even sale, our marketing objectives are to know who we are selling our product to. Being that we want to know who we are selling our product to we only offer online visuals and stores that it can be located at. With King Kayse vodka our objectives are to see what the customers like because the people are the ones buying it so instead of focusing on what we like, why not pay attention to what the customers like and want. By doing so, we will actually try to come up with a way to fulfill all of their wants and needs when drinking this vodka. I feel by meeting all of their demands there is no way they wouldn't buy it because basically they made it. I would value my customers opinions because they are the ones who are going to be drinking it. I feel like if I follow the microenvironment plan plus giving the people what they know they want as a drink, I can't fail. As I read in the book on page 67. I seen that having a firm company who markets the suppliers, and team up with "intermediaries who help the company promote, sale, and distribute.69"(Book) Page, who also market and target competition, who also understand and know the public to see what they want and how much should be available to one area, and who acknowledge that the customers are who make a product bigger than what it has to be.

target market stategy

With this product I found that I would have to do a lot of research about the two different kinds of people when it comes to drinking vodka. The groups of people that likes it and the groups that don't. When putting a product out there I have learned that you need to know and understand the group of people you are talking to. So with this product our target area would of course be the group that obviously likes and enjoys to drink without a purpose. That is fine and all but that is most definitely not our main target. I had to dig deep into the people to see what they wanted and what they liked to even consider making this a reality. "In an ideal world, you would use market research to find out what your customers want and then design products to suit them". http://www.marketingdonut.co.uk/marketing/marketing-strategy/product-development. 
"The strategic plan defines the company’s overall mission and objectives". (Book) chapter. 2 pg 49. With that being said our strategic plan is to market the people that we mostly relate to first. Conservative people that like to actually taste there drink and not just chug it.  
I will also be focusing on the Place i will b selling this vodka at from searching for the right stores to searching for the right states and areas in those states, from the biggest cities to the rural smaller cities or towns. I feel like we have a great Product so that is not really a strategy. Promotion, in these areas would make a big difference on whether or not we will sale and our Price is just unbeatable. I want the customers to feel like royalty for a low price. Just because the price is low does not always mean that the quality of the product is not good because this product will trick you. Which is the reason why the price is so low. You are getting something great for an affordable price, you can not beat that. I think this is a great strategy also known as the 4 Ps. "Guided by marketing strategy, the company designs an integrated marketing mix made up of factors under its control—product, price, place, and promotion (the four Ps)". (book) chapter 2 page 49.