price

When pricing a product I understand and see why you have to do some homework not only on the product but on all of the other product prices. Since, "Price is the only element in the marketing mix that produces revenue". (Book) Page 275. My standard 24 oz. bottle which will be a lot of different places and stores my bottle will be priced at 25 dollars easy. It's a good quantity and it will do the job for those barely legal, just becoming 21 year old kids. The best part of my bottles is that when you buy them in other states the with the price being so low they wouldn't even have to change the price to fit the area, whether it's in a city that has less or a city that has more. It's a great quality drink just don't be fooled by the Price of the standard size. Now, going bigger, the Mega Kayse as I call it is going to be the biggest bottle this company will produce for this particular product. It's a half gallon bottle which will be priced at 75 dollars to start so I can see if it will be bought in other states that aren't really heavy drinkers like a lot of other states."Unlike product features and channel commitments, prices can be changed quickly. At the same time, pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing well". (Book) page 275. Because they say many companies do not handle pricing well I feel like I wouldn't have to really touch my prices because they are so reasonable amounts. I gave examples of the standard size bottle and the biggest bottle because the in between bottles are so obvious. Half pint would be 7 dollars, pint 10 dollars, the fifth or standard 25 dollars, a quart would be 35 dollars and the half gallon as I said previously will be 75 dollars.