promotion

The promotion tool that is going to mostly be used is of course the internet. I figure if you can Google it then you can sale it. In my opinion promotion and advertising goes together so using all my resources such as word of mouth and which is considered free promotion and television would be the best ways to promote this product. "Sales promotion includes a wide assortment of tools—coupons, contests, cents-off deals, premiums, and others—all of which have many unique qualities."(book) page 383. I also would want the local bars that do tasting put my vodka in the mix as well. However, because "Sales promotion effects are often short-lived, however, and often are not as effective as advertising or personal selling in building long-run brand preference and customer relationships"(Book) Page383, I wouldn't just have sales once a year, probably every time the seasons changed, simply because I have noticed the amount of parties people have when a new season comes and towards the middle of the season. Basically by allowing there be no limitations whether it be money or the amount of time being put in this this product has no choice but to do what it supposed to do which is sale. Utilizing all of my resources, not some but all if I can from word of mouth to PR even getting the message on the radio just anything to promote this product effectively.